Zeina Ghossoub El-Aswad, MSc, CPEC, PCC, CWC

Dr. Zeina Ghossoub El-Aswad is a wellness and executive coach. She is also a clinical dietitian and the founder and director of VieSaine, a wellness and healthcare center in Beirut, Lebanon. Zeina also practices wellness coaching in the United States, where she is based in Houston Texas. Zeina is a professional certified coach and has been coaching for over 10 years. She is co- owner and chief wellness exececutive of Coaching and consulting firm in USA , Vital signs and Vitals skills. She has also recently started working in Nutritional Genomics as the leader dietitian/wellness executive/coowner in DNAPLUSMe company Beirut, Lebanon.


Zeina is the highest credentialed coach in Lebanon and the Middle East. She has created a unique concept in wellness and health that targets individuals, families, corporations and businesses alike. She is very well known throughout the region and is frequently sought after for topics ranging from wellness to executive coaching. Zeina is a credentialed and certified professional coach, group coach, executive coach, wellness coach and employs different techniques ranging from emotional intelligence to other coaching principles. She has taught and lectured about coaching in the Middle East and the USA with the College of Executive Coaching.


Zeina has a strong practice in clinical dietetics and she has frequently taught courses in clinical nutrition, counseling and clinical dietetics across her career in several universities and colleges. Zeina has authored several best-selling books. She has lectured about coaching and wellness and dietetics throughout the region. She has weekly television shows, radio shows and is an editor and contributor to several local and international magazines.


Zeina received her BSc. And MSc. in Nutrition and Dietetics from the American University of Beirut. She is currently finishing her PhD in counseling at Capella University August this year graduation). She is also in the practical stage of completing her Master Certified Coaching degree.


Her current work is focused on maximizing human potential on an individual and group level, in different settings (family, work, partnerships). She is heavily involved in education of school and college students and has authored and created nutrition curricula for schools and universities. She is the founder and creator of a Non-Profit Organization (Gahlletna) that feeds and clothes several families and individuals on a yearly basis.


 Co –authored international books:


 Ready, Aim, Excel( Amazon Best Seller)


Ready, Aim, Captivate( Amazon Best Seller)


Road Map to Success


What Happy Working Mothers should Know( translated to Arabic) . New York Times number one Best Seller


Academic coaching books: 3 coauthored


Additional Info

  • Member Position: MSc, CPEC, PCC, CWC


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